I just watched the short (< 2 minutes) video from the National Director of Brand, Creative & Content Marketing for Deloitte Digital talking about the future of the CMO (that’s the Chief Marketing Officer if you’re wondering). He summed up the current role of the CMO as:
“Mad Men collaborating with the Math Men.”
Perfectly sums up what I do for a living right there.
I am excited to be a CMO/Director of Marketing/First Chair Marketer in a law firm in 2016. The industry continues to change and evolve. I’ve been doing this for 18 years, and in the beginning, we were about newsletters, collateral, events, and this funky thing called a website.
Today we’re collaborating with IT, finance, library and other departments on marketing data hubs, pricing and performance, CI have found their ways under our umbrella and into the board room.
We’re forward thinkers, business thinkers, change-agent thinkers.
We’re leaders. We’re collaborators. We’re colleagues.
When I look to the future of legal marketing, I don’t look to Latham, but to our colleagues in other professional services organizations. CMO.Deloitte is in my “First Read” folder for a good reason.
To me, one of the greatest attributes I can have is to be a collector of information. I go out, seek new and exciting information, return to my firm, reinterpret for my industry, and implement as best I can.
It’s not always pretty, and it is never quick, but I can also say, it is never boring.
My goal for 2016 is to get myself nominated to attend the CMO.Deloitte 2nd annual Next Generation CMO Academy.