For anyone following any legal marketing stream on Twitter (#LMA13, for instance), you’ll know that we not only have our scoffers, but we have our haters.

And, honestly, looking at the spam in my filters, who can blame them.

There are a lot of bad promotional people out there targeting lawyers with their

Learning to chart her own course. (c) H. Morse 2012
Learning to chart her own course. (c) H. Morse 2012

Well, here we are. First day back in the office after a holiday break. We have 363 days of potential ahead of us.

What are we going to do with all that potential?

How about start by thinking a bit about