Oh, there was some meaty stuff in last night’s Mad Men episode with our protagonist Don Draper and the psychologist … but I’d rather go in a different direction today … something that was a little bit more subtle. The scenes between Pete Campbell and Harry Crane. Pete is a pretentious ass and will
Mad Men, Lawyers and the 24-hour Layover
Another episode of Mad Men, and another lesson for the lawyers in our midst. On his way to Acapulco for some much deserved R&R, our protagonist, Don Draper, stops off in Los Angeles for a 24-hour layover. When his colleague, Harry Crane, Head of Media, suggests that he spend some time at
Mad Men, Lawyers and Legal Marketing
Like most of my Facebook friends, I sent the kids to bed at a decent hour last night and engrossed myself in the season premier of Mad Men. For those who missed it and have it DVR’d — this isn’t so much a SPOILER ALERT, but a discussion of a truism that popped up
What Innovative Things Are You Doing There?
I was asked today by a colleague and friend, “What innovative things are you doing there?” (at my firm). My first reaction was to feel a little shame … and guilt. We’re not rolling out any new software, or launching any new programs. I have a proposal in to redo our website with some forward
Evolution of an Idea
Hat tip to Patrick Lamb for his post discussing Richard Susskind‘s The Stages of Change:
Stage 1: “What you’re saying is worthless nonsense.”
Stage 2: “What you’re saying is an interesting but perverted point of view.”
Stage 3: “What you’re saying is true but quite unimportant.”
Stage 4: “I have always said so.”
For
Law Firm Marketing Leaders Say What??
Kudos and thanks to Jonathan Fitzgarrald and Cheryl Bame for gathering together some of our colleagues to produce: “Law Firm Marketing Leaders: Tips from a Collection of Experts,” (pdf). Enjoy the “5 Tips” on the following topics from some of legal marketing’s finest:
- Social Media & Social Networking – Jayne Navarre, LawGravity
Corporate Counsel Read Blogs? Who Knew??
Corporate counsel read blogs? They get their news from Twitter, Facebook and Linkedin? Wikipedia is a trusted resource?? Who knew?? Well, besides all of us??
A new survey reveals that sophisticated purchasers of legal services in major corporations increasingly are influenced by attorney-authored blogs in forming opinions that influence law firm hiring decisions. Additionally, nearly
Cut the Apron Strings
Lawyers, it’s time to cut the apron strings and do for yourselves what your marketing department has been doing for far too long. Legal marketers, it’s time to cut the apron strings and empower your attorneys to do for themselves what you have — begrudgingly — done for them for far too long. Let’s face
Hearing vs. Listening
When it comes to the similarities between listening and hearing, the only one is you use your ears for both. After that, they’re very different.
As the mother of two “tween” girls, I can assure you that there is a huge divide between “hearing” and “listening” taking place in
Law Firm Branding: Is it the Journey, or the Destination?
Jayne Navarre once gain asked a poignant question over on the Legal Marketing Association‘s Listserv. Since it is a closed network, I thought I’d bring the question here, along with my comments, to extend the discussion to a broader group of people. In short, when it comes to a law firm’s rebranding campaign, is