Richard Caruso, VP, ALM LLC – MODERATOR
Jeff Franke – Yahoo! Inc
Connie Brenton, Senior Director of Legal Opps, NetApp, Inc.
Steve Harmon, VP and Deputy GC, Cisco
George Milionis – GC, Petersen-Dean, Inc.
[My comments in brackets]
Steve: The legal department is there to make sure that they can
Matt Fawcett, SVP & GC of NetApp, is pissed off and he made sure we all heard about it. My question is, “could your client have written this letter?” and “Are you listening?”
Matt has a voice and his voice is being heard by other GCs. They are talking about this, and they are
LMA17 has kicked off with Zoe B. Chance (@zoebchance ) speaking on how the brain is wired to be influenced. As my buddy Jon Holden said,
Sneaking suspicion that @zoebchance will have more than 1691 followers after today… #LMA17pic.twitter.com/8nl7sEJvj3
— Jon Holden (@holdencalgary) March 28, 2017
Go read the Twitter feed at
As 1200 legal marketers start to gather in Las Vegas for the annual LMA Annual Conference, I am reminded WHY I am a member of this community: We have a deep passion for what we do.
But can we care too much?
And when I say “we,” I include all of us on the
The Legal Marketing Association‘s annual conference is just around the corner. I’ve got my flight, my hotel, my conference registration, and my custom badge ribbons ready to go. But before we all head out, there are a few things we should all be doing to prepare so that we make the most of the
It used to be that the worst things that could happen to a premium practice was for it to become commoditized. During the course of my nearly 20 years in legal marketing, I have seen in time and again.
Now the worst thing that can happen is disruptive technology. And when it happens, it happens overnight with the drop of a press release.
Financial services attorneys (oh, hell, all attorneys) need to be shaking in their boots from this headline:
Continue Reading Another premium legal practice bites the dust
One of the unintended consequences I found when I started blogging is that I become connected to the legal community, and inspired to blog, via the content produced by others.
Reading and experiencing what others share inspires me to want to add my voice to the conversation.
I have not been inspired of late.
It is so ugly out there in content land. My Facebook, Twitter, and news feeds have been taken over by politics. I was hoping it would die down after the election. It didn’t. I was hoping the new year would give way to new hope. It hasn’t. I have some friends who 100% of the time that they post, it’s political, and negative. Even Above the Law is bringing me down.
I want more puppies.
I want to live vicariously through your vacation pictures.
I want to discuss AI in law firms and be inspired to blog my thoughts about it.
In a Facebook group today we were discussing pay-to-play when it comes to speaking at conferences. I find it sad to say, but this was the most robust business-of-law related conversation I’ve participated in in a long time; one that got me thinking and inspired to the point of wanting to write.
Almost.
Continue Reading Where has all the good content gone? Is anyone else as depressed as me?
It’s been a horrible weekend at airports across the United States as legal residents with Green Cards, valid visas, and immigrant refugees have been shut out at the point of entry to our county. While I believe we need a better vetting process and stronger border control, pure insanity and violation of our laws should
I am not one who is big on New Year’s Resolutions. I prefer daily resolutions, and last year I challenged myself (and all of us) to find our adventure:
For me, finding my adventure will be subtle. There’s an introspection I am exploring. It’s about fearlessly following my path and journey, wherever it takes me. It’s about treasuring life’s journey, today. It’s about growing through adversity, not overcoming it or pushing past it. It’s about treasuring life’s journey and not the destination.
That journey was more than just subtle for me. I had an epiphany mid-year: I’m really stressed and I take it out at home.
In the spring I joined some friends in a class that really explored my spiritual program. I went a little deeper than I had in the past, and then it hit me: Every stressful moment I have “out there” I recreate in my home. I was driving the Sports Dude and my kids crazy with my control issues. But rather than confront me, it created chaos amongst them, which just stressed me out further. We were in a bad loop, and it was really up to me to correct the course.
Continue Reading Resolutions or Intentions? How are you beginning your year?
Bob Glaves, executive director for the Chicago Bar Foundation, set off quite a Twitter discussion this week with his post, A New Year’s Resolution for the Legal Profession: Stop Calling People Non-lawyers! We even carried the discussion onto my Facebook group, Legal Marketers Extraordinaire (which topped 1000 members this week!). Inspiring Bob to write the post was something he heard Jordan Furlong say:
we are the only profession who describes everyone who is not one of us as a “non.”
[Jordan’s] right. You don’t hear doctors calling everyone else in the medical field “non-doctors,” or CPAs calling their colleagues “non-CPAs.” In fact, it sounds absurd to even imagine them or any other professionals doing that. Yet that’s exactly what we do as lawyers, and I have certainly been guilty of my share of it over the years.