I’ve written a few times about how I feel law schools are letting students down. I make my living working with lawyers, and I enjoy working within the profession. However, there are thousands of kids hoping to ride out the recession by going to law school not fully realizing the consequences of taking on an

I don’t like marketing plans. For the most part, they’re too long, too complicated, too detailed, too focused on what you think someone else expects of you. They are too easy to forget, toss into a drawer and ignore. I do believe that they have a place, but I think they need to be as

Marketing plans should not be complicated. They shouldn’t take more than a few minutes to put together. If there are more than five bullet points, you’ll never live it because you won’t remember it.

Oh, you can wrap numbers around what this all means – dollars, percentages, billable hours, revenue billed, received or realized –

It’s the end of the year and as an attorney you are most likely sitting behind a closed office door trying to 1) bill, bill, bill to hit your numbers; or 2) collect, collect, collect to hit your numbers.

In between all of this closed-door time, I have a few simple “marketing” suggestions you can