A lot of lawyers, and I’m sorry to say, legal marketers, continue to ignore or poo-poo social media and social networking. Take in mind that many of these people also resisted e-mail, websites, Blackberries, bright white letterhead and colored logos.
Well, the numbers have been rolling in this month, and I don’t see how anyone
I was chatting recently with an attorney who is preparing for a hearing on an issue that could have industry-wide implications. The issues have already received media attention, so the question was “what should he do?” Here’s the advice I gave to the attorney — Get out in front of the story:
Yesterday I wrote how some BigLaw firms are showing flat/down revenue, but an increase in profits. I don’t begrudge anyone making a profit, but let’s show some transparency about it all.Today I came across JD Journal‘s reporting on my new #1 Favorite! Blank Rome Posts Across-the-Board Increases:
Blank Rome reports having a
Oh, it’s gonna be a good AmLaw 100 issue this year if these new numbers are an indication of what we’ll be seeing across the board.Before I jump into my rant, I have to clarify that I’m a capitalist pig. I believe that one of the things that makes our country so great is
I will be co-presenting at the Legal Marketing Association‘s annual conference (March 10-12 | Denver, CO), along with the esteemed Jayne Navarre and Russell Lawson on Social Media Strategies for Small to Mid-sized Law Firms (Thursday, 4:00 – 4:45). Each of us jumped into social media and social networking with both feet and we
As an in-house legal marketer I am always challenged by the partner who is “too busy to market.” Her plate might be too full (at the moment). He has family obligations outside the office (always my personal excuse). However, one day they’re going to wake up and wonder “where have all my clients gone?”I learned early on in my career that marketing and business development are not about today, they are about tomorrow. It’s about keeping that pipeline filled. It’s about knowing that when your big class-action, that you’ve been billing 95% of your time to for the past three years, suddenly settles, you’re not left in the lurch. Ask yourself, what would you do if you #1 client is acquired, or your key-client contact is promoted or retires?
Yes, you’re too busy to market. I’m too busy to market. We’re all too busy to market. But, we need to do it EVERY DAY nonetheless.
I’ve asked some of my colleagues to offer their suggestions as to how they encourage their “too busy to market” partners to market.And, SHOCK, I’m not even going to bring up social networking. We’re going Old Skool today!
Here are a few suggestions from me to kick things off:
Offer to collaborate with your key contacts.
If you are writing an article, presenting at a conference, get your key clients’ input and advice on your outlines, themes, etc. This automatically elevates your client into your inner-circle. This blog post is a prime example of this.
Continue Reading Too Busy to Market? We Don’t Think So
There have been a lot of stories out “there” recently, you know, in corporate America and beyond, that can be reflected upon by lawyers and legal marketers as to their applicability for our legal marketing, advertising, reputation management and PR efforts.There’s Apple‘s apparent lack of women (diversity) when naming and rolling out the
In 2007 John Henry Browne, a criminal defense attorney, claimed that his Avvo.com rating of 3.7 was damaging his practice. He filed a lawsuit against Avvo, but it was dismissed on pre-trial motion.In 2008 attorney Charles Krugel wanted to cancel his membership and un-claim his Avvo profile, on the grounds that Avvo
A big buzz word these days is “transparency” and what it means. For me, transparency on a blog and in social media is the foundation for the trust we are attempting to build with our reader.I like how Social Wayne describes transparency in social media:
Transparency in social media especially pertaining to blogging
On Friday, January 29th, 2010, Bob Ambrogi, Jay Jaffe and Heather Morse-Milligan were guests on Maureen Kedes’ PR Insider discussing lawyers and PR; the move away from “traditional” public relations towards reputation management; oh, and how social media can play a part in all of this.You can listen to “Yes, Lawyers need