Heather Morse

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My daughter asked me a math question the other night. I replied, “I haven’t had to take a math class since Algebra II.”

Okay, that’s kinda a lie. I had to take stats in college to graduate, and was really happy to get through that class with a C.

But, needless to say, I don’t do math. And I certainly do not do accounting (yet).

Photo courtesy of meisdupid on Photobucket

Scrolling through my e-mails and blog feeds this morning and came across A Call to Arms: I by Adam Smith, Esq.:

I fear that most of you may be unaware that Congress is considering a proposal that would have, I believe, have tremendously negative consequences for Law Land, without any scintilla of a principled justification or countervailing benefit other than a cheap shot one-time hit of revenue heroin.
Continue Reading Why YOU need to care about Congress’ push for accrual based accounting for law firms

Hopefully by now everyone knows what a hashtag is beyond an annoying way that kids talk today.

Or a scroll at the bottom of a TV show.

Hashtags began randomly enough in 2007 and became popularized during the San Diego wildfires of that year.

They allow users of Twitter (and now every other social media) to search and find topics. They are now hyperlinked in the status, so all you have to do is click to get your search results.

Which brings me to random acts of hashtags.

There is a marketing conference taking place right now. I have several friends attending the conference, and they are all using a different hashtag.

Rather than be able to follow one conversation, there are several conversations taking place.

Since I am fortunate to follow many people in my industry, I was able to catch on pretty quick to what was going on with the three separate hashtags.

Unfortunately, I am not that invested that I will build out a multiple hashtag search result into one stream.

You lost me. And you lost me in several places:
Continue Reading How to avoid random acts of hashtags

Yes, I am still reading Richard Susskind‘s Tomorrow’s Lawyers: An Introduction to Your Future. Chapter 5: Disruptive Legal Technologies definitely caught my attention:

[A] distinction is commonly drawn between sustaining and disruptive technologies. In broad terms, sustaining technologies are those that support and enhance the way that a business or a market currently

…

Oh, Martindale, what happened? Your brand was once the bomb diggity, as my teen would put it, but here you are now, just another product sold to Internet Brands, oh, I mean “in partnership with” Internet Brands.

Kevin O’Keefe wonders Does Martindale-Hubbell, as we knew it, still exist?

The Martindale-Hubbell and

…

I caught a post today from Jaimie Field, one of my Legal Marketing Extraordinaires, Rainmaking Recommendation #91: The Mathematics of Time for Rainmaking where she breaks down the myth that you don’t have time to make rain. She’s right. I don’t care how busy your practice is, you can find the time to make some rain.

We are going to start with a few assumptions:

  1. That you are required to bill 2000 hours per year, and
  2. That you like to sleep.

That means you have to average 40 hours a week for 50 weeks of billable time (I’m giving you two weeks of vacation a year – am I nice or what?) or 160 hours per month. So let’s talk about just one month of time (and we aren’t even going to discuss working weekends): On average, there are 20 business days per month. 20 business days x 24 hours per day = 480 hours total hours. 480 hours – 160 hours (8 hours of sleep per night for 20 nights) = 320 hours left 320 hours – 160 hours of billable time per month = 160 hours left Even if you work out 1 hour per day for those 20 working days you have 140 hours remaining per month.  Those 140 hours per month (and remember, this is only during the working week, this does not include weekends) equals 7 hours per business day to use any way you want.

Fine. You’re busy. I get it. Plus you have to add in a commute, the gym, watching a TV show or game. But even with all that, you still have a good three hours a day in which to market, or goof off around the office, hang out on Facebook, or play video games. Which one’s going to make you money? Here are some suggestions on what to do with some of those three hours:
Continue Reading Rainmaking Math … You have the time