There’s a legal marketing “guru” out there who loves to bash Twitter. First of all, Twitter isn’t for everyone, but it is an incredibly powerful tool for many others. To completely dismiss a marketing/business development tool because of your personal perceptions, or lack of knowledge, is shortsighted and shows, to me, poor “
Listen up! Social media isn’t a fad; it’s a revolution!!!
I could not agree more with this statement more:
Social media isn’t a fad, it’s a fundamental shift in the way we communicate.
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O’Keefe Knocks One Outta the Park
In the legal world, we hear from GCs time and again that, with all things being equal, they hire lawyers they know, like and trust.
Social networking isn’t about “selling” a product or a service; it is about expanding our networks and connecting with people with similar or like interests. It’s about becoming known, liked
Reading: A few great posts
Back from vacation, $1500 in cash lighter and 4 lbs heavier. In the meantime, my Google Reader registered more than 1000 posts. Here are a few highlights (in no particular order):
- Twittering for Lawyers, Part II. – @jaffeassociates
- Five (iPhone) Apps for the Lawyer – @tuaw
- BLS: Legal Industry Lost 2,700 Jobs in July
Known, Liked and Trusted 2.0
What I find most exciting about Web 2.0 is the effect it has had on how we approach marketing and business development, especially for lawyers and law firms.
I like to quip that Google killed the Martindale-Hubbell Rankings as we knew them (I said “quip,” it’s more complicated than that).
Because of Google,
Facebook Fan Page
I started a Facebook fan page for The Legal Watercooler. Why? Not sure yet. But, I started a blog, not knowing why. I joined LinkedIn, not knowing what to expect. I joined Twitter, really not having a clue what to expect.
Part of what I need to do, as a legal marketer,
LACBA & LegalTech Starting in Los Angeles
As I prepare for the Los Angeles County Bar Association Small Firm and Solo Practitioner Conference, beginning today, I’ve come across some great information and statistics for my presentation, Social Networking for Lawyers: A Roadmap to Success, which I’ll share with the readers of The Legal Watercooler on Thursday.
The panel, which includes
Social Networking for Lawyers: A Roadmap to Success
I will be moderating a panel at the Los Angeles County Bar Association’s Second Annual Small Firm and Solo Practitioner Conference, June 24-25.
Social Networking For Lawyers: A Roadmap to Success
Thursday, June 25. 9:15 – 10:30 a.m.
In this interactive session we will explore the buzz surrounding social networking and social media tools
Legal Marketing, Statistics and Hard Work
I might not have learned much in my college statistics class, but I did learn this:
Statistics are for populations, not individuals, in the sense that while they are a guide as to what might happen to us in general, they cannot predict what will happen to you or me as an individual.
And
A Tale of Two (Social Networking) Posts
Is social networking “In” or is it “Out” when it comes to legal marketing??
I came across two competing blog posts today: Larry Bodine’s SEO and Email Better for Law Firm Marketing than Social Networking and Kevin O’Keefe’s Law firm websites dead as a firm’s primary Internet marketing tool? Each post highlighted a