I might not have learned much in my college statistics class, but I did learn this:
Statistics are for populations, not individuals, in the sense that while they are a guide as to what might happen to us in general, they cannot predict what will happen to you or me as an individual.
Twitter, for me, is just another tool in my legal marketing toolbox. It rests there with speaking, writing, cross-selling, up-selling, sales, direct mail, advertising, client “face time,” client interviews, and so on. I approach every attorney and practice as a unique entity and situation. By pulling out my “bag of tricks,” I can hopefully create an individual approach for the person or situation at hand
1. Position yourself as attractive with your valuable information that others can use and benefit from. My weekly column in papers. My book in bookstores. And my weekly email magazine in your inbox positions me as a person of value that offers valuable information about sales, service, loyalty, leadership, and personal development that people resonate with and can use the minute they read it.
2. Build a platform where people can easily find you and get the information or message you’re trying to convey. Website, blog, ezine, speeches, books, white papers, creative ideas posted, and philosophies offered in writing creates major attraction.
2.5 Work your ass off. Reality bites – especially when times are bad or volatile. If you are serious about creating the law of attraction, you gotta resolve, create a game plan, and work at it daily. Harder than you can imagine.
The 2.0 medium (including Twitter) is still new, but it is growing and here to stay. The early adopters are paving the way and best practices are starting to emerge. Give it time and create your own results through your personal actions and efforts.