One of my new soap box rants on the importance of social media and social networking is that it allows clients to get to know, like and trust you BEFORE they ever meet you.
Before a prospective client picks up that phone to take your call, he or she has already formed an opinion about
There’s a legal marketing “guru” out there who loves to bash Twitter. First of all, Twitter isn’t for everyone, but it is an incredibly powerful tool for many others. To completely dismiss a marketing/business development tool because of your personal perceptions, or lack of knowledge, is shortsighted and shows, to me, poor “
I could not agree more with this statement more:
Social media isn’t a fad, it’s a fundamental shift in the way we communicate.
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What I find most exciting about Web 2.0 is the effect it has had on how we approach marketing and business development, especially for lawyers and law firms.
I like to quip that Google killed the Martindale-Hubbell Rankings as we knew them (I said “quip,” it’s more complicated than that).
I started a Facebook fan page for The Legal Watercooler. Why? Not sure yet. But, I started a blog, not knowing why. I joined LinkedIn, not knowing what to expect. I joined Twitter, really not having a clue what to expect.
Part of what I need to do, as a legal marketer,
As I prepare for the Los Angeles County Bar Association Small Firm and Solo Practitioner Conference, beginning today, I’ve come across some great information and statistics for my presentation, Social Networking for Lawyers: A Roadmap to Success, which I’ll share with the readers of The Legal Watercooler on Thursday.
The panel, which includes
Warning: Shameless Self-Promotion Alert
This Thursday I will be participating on an ABAnet Webinar, Online Social Networking Gets Professional: The Pitfalls vs. the Rewards.
There will be a live Twitter feed available at #LPMsm
Program Description:
There is an enormous amount of buzz today about the myriad uses of online social networking and social media:
Taking time each day to market “you” might seem like a waste of time to a lot of people. Others might judge it as being egotistical, narcissistic or self-absorbed.
“Do a good job, and you’ll get noticed,” they’ll say. I reject that concept.
I can tell countless stories of those who have done a good
Lawyers, for whatever psychological reason you want to ascribe them, don’t like being first. Most legal marketers know this to be true. How often have we been asked by the final decision maker, prior to making that final decision, “who else is doing this?”
In every market, whether geographic or practice-centric, there is a firm
My name is Heather Milligan and I am a legal marketing geek. My friend @glambert from Three Geeks and a Law Blog has informed me that “geek is the new black,” so I suppose there are worst things in life I could be.
What excites me most about legal marketing is watching the lights come