Okay, let’s begin with the rooms size. Who would have thought so many people would want to participate in a deep dive program on strategic planning lead by this group ^^^^^^^^^^^^^^^^^^^^^^^
Let’s begin with the why? Why is strategic planning so popular again?
What’s the difference between strategy and strategic planning?
Kim: A
I received notice earlier this week that I am now a Class of 2018 Fellow-Elect with the College of Law Practice Management (COLPM). The notice is posted publicly, so I hope I am not breaking any rules or traditions by posting this.
I truly am humbled by this honor. It recognizes my overall contribution to the legal industry … not just the legal marketing slice of the pie.
I had someone ask how/why I was selected. Truly, it has to do with my overall contributions to the business of law, not just my role in legal marketing. Along the way, however, I have met some incredible people. And many of these people have become friends, and now we’re going to be inducted into the COLPM together.
The business of law has changed over the course of my career. I was brought on board my first law firm in June 1997 to run a major conference and get out newsletters. Very quickly I ended up rolling out InterAction (which was still an InterFace product). In fact, our firm was the first to go fully live with this CRM product. I was even featured on the cover of CRM magazine. Ironically, I have come full circle and recently redeployed InterAction at my current firm.
I began this blog nearly 10 years ago because I had no idea what a blog was, and I wanted to understand the technology better. What I didn’t expect to find was my voice.
I eventually rolled out four blogs for my firm, and helped a practice group establish itself and create a line of business for the partner that is still overwhelming profitable today.
I was part of that group who were out there trying to figure out what Twitter was. I saw a Tweet one day from this guy, Kevin O’Keefe, wanting to know who would like to grab a beer at the hotel near my office. I ran over. I was the only one who showed up. We sat that afternoon getting to know one another and discussing blogging and Twitter. I remember having a very competitive battle with Greg Lambert over who could get the most Twitter followers over the course of a weekend (he far surpasses me today). And meeting this “kid” Adrian Dayton, who had gotten caught up in all those layoffs of associates and was building his own business around social media for lawyers.
If it were not for Twitter, blogging, and social media, I would not have these professional relationships that have all turned to personal ones. To be inducted into the COLPM with these men truly means the world to me.
Continue Reading Call me Fellow. I might even buy the plaque.
Are you getting excited? The Legal Marketing Association’s Annual Conference kicks off in just one week. I know many of you are going through the online materials, flipping through the agenda, trying to decide which sessions to attend. Just remember, there’s MORE at LMA. The MORE sessions (Mentoring Opportunities with R