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Mad Men, Lawyers and … Who’s in Your Rear-View Mirror?

By Heather Morse on August 26, 2010
Posted in business development, Clients

As I mentioned in Mad Men, Lawyers and … How Big is Your Sandbox, Episode 5 was so rich with content, I was going to have to write two separate posts. Part deux focuses on Don Draper’s interactions with Ted Shaw … the competition. I’m going to focus on the importance of competitive intelligence/research…

Wikipedia – Predictive Factor?

By Heather Morse on September 3, 2008
Posted in Uncategorized

Last week Ann Lee Gibson blogged extensively on her competitive intelligence blog about the predictive factors shaping the VP selections. This weekend CNET reported that Wikipedia was a site that many should have paid closer attention to as “Young Trigg” was busy setting the Sarah Palin record straight.

In a Web 2.0 world, transparency…

You Can Look But You Better Not Touch

By Heather Morse on August 27, 2008
Posted in Uncategorized

This seems to be the message of an article in this week’s National Law Journal, which was called to our attention by Ann Lee Gibson in her new Law Firm Competitive Intelligence blog.

Noting an increase in the reliance of law firm marketing efforts on competitive intelligence research, the author, marketing partner of the…

About Heather Morse

Legal marketer, mom, ’80s music chick, wife to Sports Dude and a couple of adults, culinary Jew. #RamsHouse. Go Dodgers, Lakers, Clippers.

Comments, thoughts, and opinions are my own. 

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Legal marketer, mom, ’80s music chick, wife to Sports Dude and a couple of adults, culinary Jew. #RamsHouse. Go Dodgers, Lakers, Clippers.

Comments, thoughts, and opinions are my own. 

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