Spoke on a panel yesterday with Adrian Lurssen and Molly Potter on content marketing. Adrian Dayton was the ring-leader. Lots of good folks in the room. Adrian D. kicked things off with a giant piece of paper on each table asking us to write down what we hoped to get out of the program. From
Amazing Opportunities Hidden in Plain Sight: Your Chambers Submission
Thanks to guest bloggers Amy Knapp and Aileen Hinsch, Knapp Marketing, for providing a framework to repurpose all that hard work you put into your Chambers submissions.
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Being tasked with preparing a firm’s Chambers submissions is not considered the plum job in a law firm marketing department. First, the responsible party must