Patience is not a common trait of the legal marketer.

An “inside” joke amongst us is that the code of the attorney is “HURRY. HURRY. HURRY.” Followed by “WAIT. WAIT. WAIT.” And then, “NOW!!”

I wrote here about how patience is a virtue for the legal marketer. How it takes about 18-months to go from

I had a colleague e-mail me earlier in the week looking for a PR professional, in Los Angeles, who specialized in business, not law. Did I have a referral?

I thought about it and came up with a great candidate. He’s in my Outlook Contacts, we used to work together, so I know he’s good.

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The end of the year is quickly approaching, and you know what that means?

Year end billing, collections, reviews, trying to get some holiday cards out (don’t get me started), do some shopping, enjoy some family time … and create a marketing plan and budget for 2012.