It is no surprise to anyone who regularly reads The Legal Watercooler that I am a Twitter fan.
I follow legal marketers, lawyers, PR consultants, members of the media, corporate tweeters, and “gurus.” I follow big law, solos and “recovering” lawyers. I track news, trends and politics on Twitter. Through my follows, I receive insights
Now that “Layoff Friday” has given rise to “drop in profit Tuesdays” the conversation continues to migrate over to hourly billing rates. I wrote here about how Linklaters’ chief, David Cheyne, rejected the call to cut legal fees.
Legal OnRamp’s Paul Lippe has a great piece in today’s The AmLaw Daily,
I’m reading Kara Smith’s post Social Media ‘Teaches’ Legal Marketers to Promote Themselves the Right Way.
Her points are spot on. Social media forces us to focus on what we should have been doing all along:
Warning: Shameless Self-Promotion Alert
This Thursday I will be participating on an ABAnet Webinar, Online Social Networking Gets Professional: The Pitfalls vs. the Rewards.
There will be a live Twitter feed available at #LPMsm
Program Description:
There is an enormous amount of buzz today about the myriad uses of online social networking and social media:
I’m flipping through the e-alerts I get and today alone law firm layoffs are hitting DLA Piper and Dechert.
According to the American Lawyer, Revenue is flat and profits are down at Skadden, S&C, Davis Polk, and Dewey.
And the news isn’t better across the Pond. Redundancy talks are on (again) at Clifford Chance
As legal marketers we are challenged with wanting to promote our firms and attorneys v. legal ethics established by our individual states and the American Bar Association.
Legal Marketing 101 is that we don’t print it without the client’s WRITTEN approval. This includes publishing a list of clients on our websites or in the firm
With the downturn in the economy, dollars are tighter, especially for professional development.
Yet, continuing education, professional development and networking are more important than ever … for the attorney and the legal marketer.
Times they are a changing, and we need to change along with them. Conference organizers need to realize that we need innovating
Hey everyone. Sorry for the silence for the past couple days. It’s been a wee bit busy at my firm, and I am working on a proposal, getting ready to launch the first blog, with two and three to follow. We have lots of events coming up, and seminar or two. I’m speaking on an
On Friday I was giving an overview of how marketing and business development in law firms evolved from the Bates v. State Bar of Arizona decision to today. At some point our conversation turned to the phenomenon of the growth and acceptance of lateral partner movement.
When I started in legal marketing in 1998, it
I’ve been speaking with my friends in the legal industry, and there is a new sense of panic starting to set in.