On Friday I was giving an overview of how marketing and business development in law firms evolved from the Bates v. State Bar of Arizona decision to today. At some point our conversation turned to the phenomenon of the growth and acceptance of lateral partner movement.
When I started in legal marketing in 1998, it
I’ve been speaking with my friends in the legal industry, and there is a new sense of panic starting to set in.
Once again, the news today was filled with law firm layoffs: Wilson Sonsini laid off 45 attorneys, 68 support staff; Morgan & Finnegan is on dissolution watch; and I received an e-mail this afternoon that Dreier, Stein & Kahan (the LA branch of The Dreier firm) will close its doors on Friday.
Taking time each day to market “you” might seem like a waste of time to a lot of people. Others might judge it as being egotistical, narcissistic or self-absorbed.
“Do a good job, and you’ll get noticed,” they’ll say. I reject that concept.
I can tell countless stories of those who have done a good
When it comes to social networking and social media, there is a smorgasbord of tools you can choose from. I’ve been playing around with a little bit of this, and a little bit of that, and, for what my needs are, I have found a formula that works for me. It’s a combination of LinkedIn
I attended the Legal Marketing Association – Los Angeles Chapter lunch today, featuring Susan Hackett from the Association of Corporate Counsel.
As many of you know, for the past couple year’s ACC has been working on a Value Challenge for the legal community.
Ms. Hackett commented that while this is a client-driven initiative, law
For everyone who breathed a sigh of relief that it was a new year and your job was secure, the lay off party ain’t over yet.
Friday hailed several new rounds of law firm layoffs, from LA-based Manatt, to Blank Rome and Akin Gump.
My take is that we will continue to see
I know. You’re busy. I’m busy. We’re ALL busy. But you can’t use that as an excuse to not market yourself.
For me, it all began with learning how to manage my processes. Manage my in-coming messages. Manage the noise.
Manage your process
If you have not heard of David Allen, or his book,
For many of us, there are not enough hours in the day to get the job done, balance our family obligations, keep in touch with old friends and hit the gym. The idea of marketing oneself, in addition to a stable of attorneys, is daunting and often times it is “us” who will take a
Taking time each day to market one’s self is a passion of mine. Its roots come from the worst piece of advice I ever got.
When I was in my 20s I worked as a lobbyist and grassroots organizer for a non-profit organization. I was doing a great job and was passionate about my