As I mentioned in Mad Men, Lawyers and … How Big is Your Sandbox, Episode 5 was so rich with content, I was going to have to write two separate posts. Part deux focuses on Don Draper’s interactions with Ted Shaw … the competition. I’m going to focus on the importance of competitive intelligence/research
You Can Look But You Better Not Touch
By Heather Morse on
Posted in Uncategorized
This seems to be the message of an article in this week’s National Law Journal, which was called to our attention by Ann Lee Gibson in her new Law Firm Competitive Intelligence blog.
Noting an increase in the reliance of law firm marketing efforts on competitive intelligence research, the author, marketing partner of the…