Warning: Shameless Self-Promotion Alert
This Thursday I will be participating on an ABAnet Webinar, Online Social Networking Gets Professional: The Pitfalls vs. the Rewards.
There will be a live Twitter feed available at #LPMsm
Program Description:
There is an enormous amount of buzz today about the myriad uses of online social networking and social media:
Once again, the news today was filled with law firm layoffs: Wilson Sonsini laid off 45 attorneys, 68 support staff; Morgan & Finnegan is on dissolution watch; and I received an e-mail this afternoon that Dreier, Stein & Kahan (the LA branch of The Dreier firm) will close its doors on Friday.
Taking time each day to market “you” might seem like a waste of time to a lot of people. Others might judge it as being egotistical, narcissistic or self-absorbed.
“Do a good job, and you’ll get noticed,” they’ll say. I reject that concept.
I can tell countless stories of those who have done a good
When it comes to social networking and social media, there is a smorgasbord of tools you can choose from. I’ve been playing around with a little bit of this, and a little bit of that, and, for what my needs are, I have found a formula that works for me. It’s a combination of LinkedIn
I know. You’re busy. I’m busy. We’re ALL busy. But you can’t use that as an excuse to not market yourself.
For me, it all began with learning how to manage my processes. Manage my in-coming messages. Manage the noise.
Manage your process
If you have not heard of David Allen, or his book,
Another day and more bad news. If you’re sitting in your office wondering what redundancy reviews, halved or no bonuses, and more partner departures (from the good practices) mean to you, it means it’s time to update your resume. It also means it’s time to get to work creating your presence, managing your
Lawyers, for whatever psychological reason you want to ascribe them, don’t like being first. Most legal marketers know this to be true. How often have we been asked by the final decision maker, prior to making that final decision, “who else is doing this?”
In every market, whether geographic or practice-centric, there is a firm
My name is Heather Milligan and I am a legal marketing geek. My friend @glambert from Three Geeks and a Law Blog has informed me that “geek is the new black,” so I suppose there are worst things in life I could be.
What excites me most about legal marketing is watching the lights come
You bet’cha! Think about the top rainmaker in your law firm (- this might be you). Where does he or she get their work? My bet is that close to 100% of the time the work comes in because someone tells someone else that that lawyer (or their law firm) is successful at getting similar
Authentic is defined by Dictionary.com as:
- not false or copied; genuine; real: an authentic antique.
- having the origin supported by unquestionable evidence; authenticated; verified: an authentic document of the Middle Ages; an authentic work of the old master.
- entitled to acceptance or belief because of agreement with known facts or experience; reliable; trustworthy: an authentic