Taking time each day to market “you” might seem like a waste of time to a lot of people. Others might judge it as being egotistical, narcissistic or self-absorbed.

“Do a good job, and you’ll get noticed,” they’ll say. I reject that concept.

I can tell countless stories of those who have done a good

When it comes to social networking and social media, there is a smorgasbord of tools you can choose from. I’ve been playing around with a little bit of this, and a little bit of that, and, for what my needs are, I have found a formula that works for me. It’s a combination of LinkedIn

Lawyers, for whatever psychological reason you want to ascribe them, don’t like being first. Most legal marketers know this to be true. How often have we been asked by the final decision maker, prior to making that final decision, “who else is doing this?”

In every market, whether geographic or practice-centric, there is a firm


You bet’cha! Think about the top rainmaker in your law firm (- this might be you). Where does he or she get their work? My bet is that close to 100% of the time the work comes in because someone tells someone else that that lawyer (or their law firm) is successful at getting similar

Authentic is defined by Dictionary.com as:

  1. not false or copied; genuine; real: an authentic antique.
  2. having the origin supported by unquestionable evidence; authenticated; verified: an authentic document of the Middle Ages; an authentic work of the old master.
  3. entitled to acceptance or belief because of agreement with known facts or experience; reliable; trustworthy: an authentic