My earlier post about networking behavior off-line mirroring networking [savvy] and behavior online earned a comment from my esteemed colleague and fellow posse member, Tank. He questioned online networking’s return on investment. This topic is clearly debatable. I thank Tank for challenging me to dig deeper.
One thing is proven: with all things that you
Continuing off last week’s discussion — do you market the lawyer or the firm? — I am in the “you have to do both” camp.
You bet’cha! Think about the top rainmaker in your law firm (- this might be you). Where does he or she get their work? My bet is that close to 100% of the time the work comes in because someone tells someone else that that lawyer (or their law firm) is successful at getting similar
I’ve been enjoying, yet disturbed, by the conversations this week on my professional listserv about Twitter (and I’ll take the liberty to extrapolate that to social media for purposes of this post). Our debate, quoting this post, was even picked up by Cal Law today. I don’t get all of the resistance. Where
Turns out that you can say a lot in 140 characters or less. You can build a reputation in 140 characters or less. You can build a presence in 140 characters or less. You can build a network in 140 characters or less. And you can build a business in 140 characters or less. Yesterday