I saw a question posed recently on a closed network asking why it’s so difficult to get lawyers to purchase a specific service product. The specifics of the situation aside, I did start thinking, “why is it so hard to sell a product to lawyers.” Short answer: “Because they are lawyers.” First of all, lawyers,
Lawyers are incredibly cautious and risk adverse. When it comes to blogging, Tweeting, sharing of information, there is still a large camp out there that is more concerned about their competition running across their information than they are about their current and potential clients doing so.
Your website and blog provide you with an