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Mad Men, Lawyers and … Who’s in Your Rear-View Mirror?

By Heather Morse on August 26, 2010
Posted in business development, Clients

As I mentioned in Mad Men, Lawyers and … How Big is Your Sandbox, Episode 5 was so rich with content, I was going to have to write two separate posts. Part deux focuses on Don Draper’s interactions with Ted Shaw … the competition. I’m going to focus on the importance of competitive intelligence/research…

Hearing vs. Listening

By Heather Morse on May 11, 2010
Posted in business development, Clients

When it comes to the similarities between listening and hearing, the only one is you use your ears for both. After that, they’re very different.

– Melissa Shaw, Network World

As the mother of two “tween” girls, I can assure you that there is a huge divide between “hearing” and “listening” taking place in…

The RFP Glass is Half-Full

By Heather Morse on June 16, 2009
Posted in Uncategorized

Headlines today are blasting: BigLaw Reluctant to Respond to Open Casting Call and Few Large Firms Answer FMC’s Calls for Help.

WARNING: Going Pollyanna on you.

Where’s the fire? What I read in the story, and what I think is incredible, is that the smaller and regional firms have greater opportunities and chances to

…

Thanks for the invite, but I’d rather read a good book

By Heather Morse on October 15, 2008
Posted in Uncategorized

I’m seeing a lot of fuss in the legal press about the firms that did not submit proposals from the Treasury Department here and here.

Of the six firms invited to the dance, only two responded, and there now appears to be some “shock” over the decision by the other four who chose not…

About Heather Morse

Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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