Every so often I receive a request to post information on The Legal Watercooler about something that would help the person sell something that I wouldn’t even buy.
At other times, I have been asked by close personal friends and colleagues, including people I have only met through social networking tools, particularly Twitter, if
One of my new soap box rants on the importance of social media and social networking is that it allows clients to get to know, like and trust you BEFORE they ever meet you.
Before a prospective client picks up that phone to take your call, he or she has already formed an opinion about
In the legal world, we hear from GCs time and again that, with all things being equal, they hire lawyers they know, like and trust.
Social networking isn’t about “selling” a product or a service; it is about expanding our networks and connecting with people with similar or like interests. It’s about becoming known, liked
What I find most exciting about Web 2.0 is the effect it has had on how we approach marketing and business development, especially for lawyers and law firms.
I like to quip that Google killed the Martindale-Hubbell Rankings as we knew them (I said “quip,” it’s more complicated than that).
For many of us, there are not enough hours in the day to get the job done, balance our family obligations, keep in touch with old friends and hit the gym. The idea of marketing oneself, in addition to a stable of attorneys, is daunting and often times it is “us” who will take a
You bet’cha! Think about the top rainmaker in your law firm (- this might be you). Where does he or she get their work? My bet is that close to 100% of the time the work comes in because someone tells someone else that that lawyer (or their law firm) is successful at getting similar
