I hate e-holiday cards, and delete most. Why? Because they suck and/or are not personalized. Client hate them. Lawyers hate them. But here they come. Really. Nothing says, “Hey, thanks for the million dollars in legal fees this year,” like handing an e-mail address to the IT or marketing department and having them add you
Nothing Says “Thanks for the Millions in Fees Collected” Like an Impersonal e-Card
Last year I wrote about how I thought e-Cards are Lazy. I haven’t really changed my opinion on that. In fact, I was so thrilled to read Jayne Navarre’s post Holiday eCards, law firms, lawyers and one person’s opinion, that I have to respond publicly and say, “Make that two, Jayne.”
Sending a
e-Cards are Lazy
Gonna make this one short and quick. I enjoy a GOOD e-card, and I think they are fine coming from the FIRM. But, if an attorney can’t take the time to sit down and personally write out a card to his or her top clients, those who paid the mortgage, car payments, orthodontist bills, vacations,