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a place where we can grab a cup of coffee and share in a little bit of industry chat | @heathermorse.bsky.social

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Facebook Fan Page

By Heather Morse on June 29, 2009
Posted in Uncategorized

I started a Facebook fan page for The Legal Watercooler. Why? Not sure yet. But, I started a blog, not knowing why. I joined LinkedIn, not knowing what to expect. I joined Twitter, really not having a clue what to expect.

Part of what I need to do, as a legal marketer,…

Best advice I ever got — If it is worth having, it is worth working for

By Heather Morse on June 29, 2009
Posted in Uncategorized

I subscribe to Fortune Magazine for two issues: “The Fortune 500 “and the “Best advice I ever got” issue, which came over the weekend. As we start what is going to be a slow week for many of us as we look forward to the upcoming holiday weekend (or are already on vacation), why not…

I Tweet, what about you?

By Heather Morse on June 24, 2009
Posted in Uncategorized

I came across this post, I Tweet, therefore I am, by Jeffrey Gitomer on Twitter that I found interesting. Take the time to read the whole post, but Jeffrey has great advice on what we should be including in our Tweets:

Here are a few of my ideas for future tweets: (Feel free to

…

LACBA & LegalTech Starting in Los Angeles

By Heather Morse on June 23, 2009
Posted in Uncategorized

As I prepare for the Los Angeles County Bar Association Small Firm and Solo Practitioner Conference, beginning today, I’ve come across some great information and statistics for my presentation, Social Networking for Lawyers: A Roadmap to Success, which I’ll share with the readers of The Legal Watercooler on Thursday.

The panel, which includes…

The Law Firm Associate Apprentice Bandwagon

By Heather Morse on June 23, 2009
Posted in Uncategorized

Another law firms, Howrey, announced this week that they too will begin an apprentice program for their 1st and 2nd year associates.

Starting this fall, Howrey will begin selling recruits on a new program at the firm in which associates will spend their first two years serving as “apprentices” before taking on

…

Just Because … School’s Out for Summer!!

By Heather Morse on June 19, 2009
Posted in Uncategorized

Although I no longer get “summer vacation,” I can sure appreciate it!

[youtube=http://www.youtube.com/watch?v=XbNEOJMGFAo&hl=en&fs=1&]

Social Networking for Lawyers: A Roadmap to Success

By Heather Morse on June 18, 2009
Posted in Uncategorized

I will be moderating a panel at the Los Angeles County Bar Association’s Second Annual Small Firm and Solo Practitioner Conference, June 24-25.

Social Networking For Lawyers: A Roadmap to Success
Thursday, June 25. 9:15 – 10:30 a.m.

In this interactive session we will explore the buzz surrounding social networking and social media tools…

The RFP Glass is Half-Full

By Heather Morse on June 16, 2009
Posted in Uncategorized

Headlines today are blasting: BigLaw Reluctant to Respond to Open Casting Call and Few Large Firms Answer FMC’s Calls for Help.

WARNING: Going Pollyanna on you.

Where’s the fire? What I read in the story, and what I think is incredible, is that the smaller and regional firms have greater opportunities and chances to

…

Regional is the new “Global”

By Heather Morse on June 15, 2009
Posted in Uncategorized

Like many legal industry pundits, consultants and visionaries, I am fascinated by what the legal industry might look post-recession.

According to The Legal Intelligencer’s article, Law Firms Post-Recovery: How They’ll Hire and Whom They’ll Serve, Global will be “Out,” and Regional, smaller will be “In.”

Industry consultants and firm leaders alike anticipate law

…

Another Law Firm Apprentice Program

By Heather Morse on June 14, 2009
Posted in Uncategorized

Whether it’s called an apprentice program, internship or fellowship, another law firm has joined the bandwagon.

Kudo’s to Louisville, Ky.-based Frost Brown Todd for launching their apprentice program.

Rather than raking in a full salary, these apprentices will spend their first 1,000 hours learning on the job at lower pay and under stricter

…

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About Heather Morse

Legal marketer, mom, ’80s music chick, wife to Sports Dude and a couple of adults, culinary Jew. #RamsHouse. Go Dodgers, Lakers, Clippers.

Comments, thoughts, and opinions are my own. 

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About Heather

Legal marketer, mom, ’80s music chick, wife to Sports Dude and a couple of adults, culinary Jew. #RamsHouse. Go Dodgers, Lakers, Clippers.

Comments, thoughts, and opinions are my own. 

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