It’s no secret that I (along with most legal marketing professionals) have never been a fan of surveys, and have always done the minimal I need to do, push off the rest, and ignore even more of the survey requests, and subsequent requests to purchase an ad or a plaque.
Somewhere at LMA’s annual conference
Yes, I’ve been in San Diego since Saturday for the “pre-prom” get togethers. In LMA I have met some of my dearest friends, mentors, colleagues, bosses, inspirations. LMA has allowed me to grow and develop my craft, while maintaining my sanity. I know the Twitter hashtag (@LMA15) has been blowing up for days, the pictures in the LME Facebook groups are flowing, but the conference actually just kicked off with a great timeline video (Happy 30th Conference Anniversary, LMA). Dan Pink is our keynote. Were going to learn a 1-3-5 … so let us begin:
Continue Reading LMA – Let the Conference Begin in 1-3-5
Time is certainly flying over at the new firm. Busy meeting people. Busy getting things done. Busy looking for a new legal marketing manager (e-mail/pm me for the job description).
If you are interested in the position, or are reading this because you are trying to learn more about me for our interview, let me share with you some advice.
One of my philosophies that I have borrowed along my legal marketing career is that what we do is all about getting to know, like and trust one another. Without these three things, true relationships cannot be formed, built, nor sustained.
KNOW
If you are interviewing with me, know that I have already Googled you. If you do not know what your Google results look like, you better figure it out fast and ask yourself: “Is this how I want to be known?”
What does your open Twitter, Facebook, LinkedIn or Instagram accounts say about you? Will I learn what I need to know about you, or, worse yet, will what I learn about you lead me to pass on even calling you in for an interview?
LIKE
Continue Reading You want to interview with me? Here’s my best advice.
On September 4, 2007, I got off the elevator on the 47th floor of this ivory tower and set about creating a marketing and business development program for Barger & Wolen LLP as their first marketing director. It has been quite a journey. We survived a recession; changes to our clients’ industry; the advent of
While working at a certain AmLaw 50 firm I submitted to attend the Legal Marketing Association’s annual conference. It was denied.
In speaking with the firm’s managing partner I asked her a few simple questions:
I don’t know what it is with my brain, legal marketing, and pop culture, but while watching the Grammys last night I couldn’t help but find lessons and similarities between the Grammys, lawyers and legal marketing.
What I saw last night was a living, breathing lesson on how to successfully (and not so successfully) evolve
If you were watching the game on Sunday those last two minutes were excrutiating. And then that last call. OMG. What was Pete Carroll thinking with that last call?
And then I read this piece today, Requiem For a Gambler: Why Pete Carroll Wasn’t Wrong, by Rob Pait, and I got it. Pete made
For those of you wondering, “Who is Aric Press?”, he is the outgoing editor in chief for American Lawyer, and love it or hate it, through the AmLaw 100, and now 200, reports Aric placed a spotlight onto the business of law.
Aric announced his retirement from the American Lawyer late last year. Those
For anyone who follows the saga of the State Bar of Florida v. the First Amendment of the United States, I am happy to announce that the First Amendment has won yet again. In the latest ruling, as Larry Bodine points out on his blog, a federal judge,
[b]lasting the Florida Bar, … threw out
Mark this day down on your calendars, kids. We will one day look back on November 18, 2014, as the first day in the long anticipated end to the dreaded billable hour.
From today’s American Lawyer:
Law firms have been calling for the end of the billable hour for decades. And since the 2008 recession, they have increasingly offered cost-conscious clients alternative fee arrangements.
Now Jackson Lewis says it wants to take the next step in the evolutionary process of alternative fee arrangements by eliminating the billable hour as an evaluative tool for its 293 associates. As of Jan. 1, associates at the labor and employment firm will be assessed on efficiency, client service, responsiveness, team-orientation and pro-bono commitment in an effort to align the way Jackson Lewis “deliver[s] legal services with clients’ needs,” according to firm chair Vincent Cino. (The firm’s compensation model for partners is based on revenue rather than hours.)
“The billable hour is directly opposed to the best interest of the client and to the provider of service because by its very nature it adds an artificial barrier to the accomplishment of the only real objective, which is a quality legal product for a set and expected price,” Cino says.
Whether you agree or not that the “billable hour is directly opposed to the best interest of the client” you have had to wonder, at some point in your career, “Well, how did we get here?”Continue Reading You had me at “the billable hour is directly opposed to the best interest of the client …”