It’s that most wonderful time of the year. Everyone is torn between on-line shopping and working. And, for the lawyers out there, they have to get those final hours billed. They have to get those year-end bills out to the clients, and turn them around before December 31st.
On top of it all, they’re all
Lawyers, for whatever psychological reason you want to ascribe them, don’t like being first. Most legal marketers know this to be true. How often have we been asked by the final decision maker, prior to making that final decision, “who else is doing this?”
In every market, whether geographic or practice-centric, there is a firm
We often think of first impressions beginning with a handshake and continuing through the end of the first meeting. But first impressions begin well before then. Two Seconds, according to some studies. You have two seconds or less to make an impression. So, what type of impression do you make? Is that the impression
I officially declare the holiday season open. We’ve had a week of doom and gloom, and I refuse to let it get me down!
Kost 103.5 began their month of holiday songs (you can stream it live), Holiday’s at Disneyland starts out today, with It’s a Small World (holiday style) reopening. We’ll be there on
I know that many of us are watching the marketing, concerned about our clients, our firms, our jobs. Not a day goes by that I don’t check the Dow, the current stock ratings of our clients … are there any trends there that I can see?
I’m also looking for those internal signs on the
I have had several people ask me, “What is an Adopt-a-Family?”
The Westside Children’s Center here in Los Angeles will match you with families who are working “in the system” and who are in need during the holidays.
I am coordinating the adoption of 11 families for my Girl Scout Neighborhood.
My Troop has
Really, it’s almost getting old, but another week, another round of layoffs. Greenberg Traurig reportedly is laying off real estate associates. And when the former practice group chair of any firm jumps ship, when the former firm-wide chair will reportedly be removed from the executive committee, do we really have to ask why
Once a major blunder has occurred, can your reputation be saved? With the proper steps, yes, it can. For those of us old enough to remember the Tylenol scare of 1982, we know that a brand can not only recover, but be stronger than ever.
But Tylenol had the luxury of only having to deal
I saw a great piece of advice on louisgray.com that I wanted to pass along.
When I talk to brand managers about social media, I recommend three clear steps:
- Understand
- Observe
- Act
They need to understand that your brand is at the mercy of its constituents. And you need to be using monitoring tools to
My name is Heather Milligan and I am a legal marketing geek. My friend @glambert from Three Geeks and a Law Blog has informed me that “geek is the new black,” so I suppose there are worst things in life I could be.
What excites me most about legal marketing is watching the lights come