Change is in the air. Change is all about us. And change is hard. But hang in there. Don’t close your eyes to the light at the end of the tunnel.
This is the year that TV changes from analog to digital. Is your TV ready? Did you know that the U.S. government has spent
My 2009 Resolution: Spend More Money
I hate marketing budgets, marketing plans and anything that limits my ability to move forward, and move quickly.
This doesn’t mean that I don’t have a budget or a plan, it only means that I want my plans to be fluid enough to allow me to change course and act quickly when necessary.
In October
A Melting Pot of Ideas
Kevin O’Keefe asked his followers this morning what Twitter means to us as legal professionals.
I could write 140 characters, 10 times over, on what Twitter means to me as a legal professional.
But for brevity sake I’ll limit it to the concept that Twitter is a true melting pot of ideas. For those of
Follow the Leaders
As Twitter continues to take hold and grow as a business tool, Twitter-etiquette is starting to evolve as well.
Should you automatically DM people who follow you? Write a personal “thanks for following me”? Or, in my case, do nothing?
I’m not so concerned about that conversation, as the one taking place over
Just Because … A Charlie Brown Christmas
Thank you all for joining me this year around The Legal Watercooler for our chats. All I wanted to do was spark some conversations, and yet so much more came out of it all.
I am so grateful for the new relationships that have been built, and for the old relationships that continue to deepen.
Is Martindale-Hubbell’s AV Rating System officially dead?
I received an e-mail on Friday from a peer at LexisNexis’ Martindale division notifying me that not only was she let go, so was her entire department.
I want to let you know that I will be leaving Martindale-Hubbell at the end of the month. The Rating Specialist positions for Martindale-Hubbell have been eliminated,
Just Because … Chanukah Songs Can Be Funny Too
Happy Chanukah to my Jewish friends.
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e-Holiday Cards … Cooler Style
For the past few years there has been a debate in legal marketing circles in regards to e-holiday cards. I’m holding on strong to the opinion that, with few exceptions, they should be avoided at all costs. Very few firms will get it right, leading most recipients to immediately hit the delete button.
The trouble
Beating the Odds in Tough Times
There certainly is plenty of bad news to go around. Enough so that it even has the good guys looking down at their shoes. What’s a law firm to do?
1. Passion And Leadership Are Imperative
Successful firms will have a strong, visible leader who oozes belief in the firm’s raison d’être and the client
Legal Marketing Algebra
With all the uncertainty the current economic crisis is bringing to the corporate marketplace, I am focused on how law firms are adapting.
Some firms are laying off staff and associates, some firms are holding off on welcoming new partners to the equity ranks, while others are closing down. In fact, this week’s