Oh, it’s that time of the year. Budget and marketing plan proposals are being drafted.
My friend, colleague and Legal Watercooler contributor Jayne Navarre published on her Virtual Marketing Officer blog a 2010 Law Firm Marketing Plan that I can highly support.
It’s short, memorable, and something that can be lived, even if tossed into
One of my new soap box rants on the importance of social media and social networking is that it allows clients to get to know, like and trust you BEFORE they ever meet you.
Before a prospective client picks up that phone to take your call, he or she has already formed an opinion about
Reading with interest 3 Geeks and a Law Blog’s Sorry Westlaw and Lexis – The Days of Passing Charges to Clients Are Numbered.
Historically, law firms have passed along all charges to clients, whether it was for a photocopy, a fax (sent or received), mileage, phone calls, and the grand-daddy of them all: online
Well, I hate to say I told you so, but from a May 19, 2009, post Looking for Inspiration in the Recession I wrote about the Class of ’09 being a “lost generation” (which I now believe will trickle down to 2010 and possible 2011 as well):
Get ready, Class of ’09, more announcements like
There’s a legal marketing “guru” out there who loves to bash Twitter. First of all, Twitter isn’t for everyone, but it is an incredibly powerful tool for many others. To completely dismiss a marketing/business development tool because of your personal perceptions, or lack of knowledge, is shortsighted and shows, to me, poor “
People follow you on Twitter not to know what you’re doing at any given moment, but because they are interested in what you are thinking.
While there is no formula for the perfect way to Tweet, I have found that it should be a mix of personal and professional. Use your instinct.
In the morning
Twitter is a great tool some will argue. Twitter is a waste of time others will retort. Both comments are correct.
Over the next three days I’m going to post on how I use Twitter. This is different than how @kevinokeefe, @chrisbrogan, or @ABAJournal uses Twitter. We all find Twitter to be of
On the Legal Marketing Association’s* listserv, LMA Connect, today a comment was posted on what we in the legal marketing industry could learn from Kanye West’s apology on The Jay Leno Show last night for ruining Taylor Swift’s moment at the MTV Video Music Awards.
As LMA Connect is a closed listserv I
The ABA Journal has an article reflecting on what happened to the 150,000 law school grads that never passed the bar.
Turns out that their lives suck for the first five years, but that they eventually bounce back, but never to the degree as their peer:
…Jane Yakowitz, director of a project at UCLA
Today is 9/11, and while I am at work working, I cannot help but think back eight years. I cannot help but think back to those who lost their lives, those who live daily with a hole in their hearts, and those whose lives will never, ever be the same.
Yet already today on my