First off, I have been a wee bit busy these past two weeks. I said goodbye to Barger & Wolen and hello to Greenberg Glusker. My Girl Scout troop has sold more than 6,000 boxes of cookies, and we have five (yes, FIVE) booths this weekend. I attended the all-attorney retreat, which was awesome,
Now it’s time to say goodbye
On September 4, 2007, I got off the elevator on the 47th floor of this ivory tower and set about creating a marketing and business development program for Barger & Wolen LLP as their first marketing director. It has been quite a journey. We survived a recession; changes to our clients’ industry; the advent of
Why supporting LMA education is about the firm, not the legal marketer
While working at a certain AmLaw 50 firm I submitted to attend the Legal Marketing Association’s annual conference. It was denied.
In speaking with the firm’s managing partner I asked her a few simple questions:
- So I’m as good as you need me to be?
- I know everything I need do know to do my
The Grammys, lawyers and legal marketing: Stay true to your brand
I don’t know what it is with my brain, legal marketing, and pop culture, but while watching the Grammys last night I couldn’t help but find lessons and similarities between the Grammys, lawyers and legal marketing.
What I saw last night was a living, breathing lesson on how to successfully (and not so successfully) evolve
What lawyers and legal marketers can learn from Pete Carroll’s call
If you were watching the game on Sunday those last two minutes were excrutiating. And then that last call. OMG. What was Pete Carroll thinking with that last call?
And then I read this piece today, Requiem For a Gambler: Why Pete Carroll Wasn’t Wrong, by Rob Pait, and I got it. Pete made
Super Bowl Commericals, Lawyers and Legal Marketing
Time for some Monday morning quarterbacking and dissecting of the game around the water cooler. For the Sports Dude, it will be about the game (and I will never live it down, but his prediction was 27-24 Patriots); for me, it’s about the commercials … and legal marketing.
Let’s just do it.
Why Aric Press matters?
For those of you wondering, “Who is Aric Press?”, he is the outgoing editor in chief for American Lawyer, and love it or hate it, through the AmLaw 100, and now 200, reports Aric placed a spotlight onto the business of law.
Aric announced his retirement from the American Lawyer late last year. Those
How to set up your marketing plan for 2015
I started this year off wiping down my white board and getting ready to plan my year. 
So much white. So much potential. So many ideas. I am not a huge fan of large and intense marketing plans; they usually just end up buried in some drawer somewhere, only to be pulled out at the
Is it time to say “good bye” to the annual holiday card?
In 2011, American households on average sent about
The First Amendment is Alive and Well in Florida Despite State Bar Association’s Efforts
For anyone who follows the saga of the State Bar of Florida v. the First Amendment of the United States, I am happy to announce that the First Amendment has won yet again. In the latest ruling, as Larry Bodine points out on his blog, a federal judge,
[b]lasting the Florida Bar, … threw out