First off, I have been a wee bit busy these past two weeks. I said goodbye to Barger & Wolen and hello to Greenberg Glusker. My Girl Scout troop has sold more than 6,000 boxes of cookies, and we have five (yes, FIVE) booths this weekend. I attended the all-attorney retreat, which was awesome, except for being sick, which wasn’t.
So here I am. Almost two full weeks in and I’m finding my way with nearly 100 new attorneys, three floors, my team (both in-house and outside consultants), a new computer system, projects in motion, projects kicking off …
And then this story, Adam Levine Had The Best Reaction When A 10-Year-Old Superfan Had A Panic Attack Meeting Him, hit my Facebook feed earlier this week, and I can’t shake it. I still tear up when I read it.
If you have not read it, stop now and read it. I’ll wait.
It’s a sweet story, right? Adam Levine is a nice Jewish boy who didn’t go to law school, but I bet his grandma’s pretty darn proud of him this week.
But the story really made me wonder: Are you a fan of your fans? Are you a fan of your clients?
It reminded me of this story about Taylor Swift “stalking” her fans, and then going out shopping and surprising them with Christmas presents?
If you still are not adding one plus one, I’ll do the legal marketing math for you:
- Appreciate your clients. Without them, you’re just a guy or gal with a fancy piece of paper in a frame.
- Be your client’s #1 fan. Learn about them. Stalk them (in a healthy and completely legal way). Respond to them.
- It’s the personal touch. Whether it’s laying down while your client is having a panic attack, or commenting on a blog post, sending flowers on someone’s first day on the job, or showing up at a family funeral. It’s those little, personal touches that reinforce the personal connection.
If this thing that we do — life — is about our personal connections, about knowing, liking and trusting one another, why, why, why do we STOP when we get off the elevator? Why do we take clients (and referral sources) for granted?
One thing I LOVE, LOVE, LOVE (amongst a long list of things) about my new firm is their support of our attorneys being fans of their clients. It is something that they just do instinctively. And I get to work with that.
How cool is that?