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Exceptions don’t make the rule. The business model is broken.

By Heather Morse on May 27, 2014
Posted in business of law, Clients

2372626568_63f6b8c069_oGreat debate starting to take place in the legal marketing/business of law world.

Is the business model broken?

At the Legal Marketing Association‘s annual conference, I attended a moderated roundtable discussion on Disruptive Legal Trends. While it began as a discussion of the Axioms of the world, the conversation quickly shifted to the business…

The 5 Ps of Legal Marketing Now Includes Pricing

By Heather Morse on February 25, 2013
Posted in business development, business of law, Pricing | Project Management | Process Improvement

As a member of the Legal Marketing Association‘s (LMA) Board of Directors I get the inside scoop to what’s going on in our association. But sometimes I am under the “cone of silence” and can’t say a thing.

I am so excited to officially get to spill the beans on some exciting news: LMA…

About Heather Morse

Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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