I was chatting recently with an attorney who is preparing for a hearing on an issue that could have industry-wide implications. The issues have already received media attention, so the question was “what should he do?” Here’s the advice I gave to the attorney — Get out in front of the story:
There have been a lot of stories out “there” recently, you know, in corporate America and beyond, that can be reflected upon by lawyers and legal marketers as to their applicability for our legal marketing, advertising, reputation management and PR efforts.There’s Apple‘s apparent lack of women (diversity) when naming and rolling out the
On Friday, January 29th, 2010, Bob Ambrogi, Jay Jaffe and Heather Morse-Milligan were guests on Maureen Kedes’ PR Insider discussing lawyers and PR; the move away from “traditional” public relations towards reputation management; oh, and how social media can play a part in all of this.You can listen to “Yes, Lawyers need
On Friday, January 29, 2010, I’ll join Jay Jaffe and Bob Ambrogi on PR Insider radio with radio host Maureen Kedes where we’ll be talking about the move away from traditional public relations towards reputation management.You can catch the program here this Friday from 1:00 – 2:00 p.m. PST. The program will also be
What’s in a name? That which we call a rose by any other name would smell as sweet.Romeo & Juliet, Act II, Scene II
A name says a lot. Just ask the folks whose name are on the door of your firm (or whose names are not). A new name signals a change,