I promise, this is my last “the Disney Institute presentation by Jeff Williford at the LMA annual conference was so awesome” post. At Disney World/Disneyland, the #2 question asked is “What time does the 3 o’clock parade start?” It sounds like a silly question, until you think about the question behind the question. The
Jeff Williford
We’re all creative people … even the lawyers
At the Disney Institute, presentation at LMA last week, Jeff Williford talked about creativity. It’s easy for us to point and say, “Well, of course everyone who works for Disney is creative.” However, Jeff challenged us to look at our own creativity. We’re all…
The Excellence of Disney and the Law
Another Legal Marketing Association annual conference has come and gone, and I can’t get the keynote speaker out of my head. Jeff Williford of the Disney Institute presented on Disney’s Approach to Business Excellence. For an indepth recap of Jeff’s presentation, read Lindsay Griffiths‘ Disney’s Approach to Business Excellence – An LMA Recap.…