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How To Differentiate Yourself and Your Law Firm as a Legal Marketer

By Heather Morse on April 13, 2020
Posted in business of law, Clients, Leadership

I had the opportunity to be interviewed by Gina Rubel for her new podcast On Record. My topic: How to Differentiate Yourself and Your Law Firm.

The program was recorded at the end of March 2020 when we were deep in the COVID-19 pandemic, so we could not not discuss how firms and…

We’re in the BUSINESS of law, dammit. #BizOfLaw

By Heather Morse on August 3, 2015
Posted in business of law, Leadership

Dilbert-60-hours My post from the weekend, Rambling thoughts from 30,000 feet in the air, is about the BUSINESS of law (moving law firms from good to great; the metrics we’re measuring for success). Tim Corcoran‘s latest post, Working Smarter, Not Harder, is about the BUSINESS of law (h/t for the Dilbert). Kevin O’Keefe…

Build a Rapport With Your Clients

By Heather Morse on March 24, 2010
Posted in business development, networking, Personal Network, social networking

I’ve been touting the idea that, when all things being equal, clients hire attorneys that they know, like and trust, for quite a while now.

Numerous surveys and studies tell us that clients hire lawyers (not law firms) and they hire lawyers they know, like and trust. Well, there it is! Marketing legal services

…

About Heather Morse

Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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Latest Posts

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  • How To Differentiate Yourself and Your Law Firm as a Legal Marketer
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Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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