Ghost Blogging for Attorneys: Ethical or just lacking in transparency? By Heather Morse on February 2, 2010 Posted in Reputation Management, Social Media, Web 2.0 & SEO A big buzz word these days is “transparency” and what it means. For me, transparency on a blog and in social media is the foundation for the trust we are attempting to build with our reader. I like how Social Wayne describes transparency in social media: Transparency in social media especially pertaining to blogging …