I’ve said it before, but for some reason I am always surprised when it comes true (again) for me:
On average, I have found that it takes about 18 months for a new legal marketing concept to be introduced before the law firm is ready to embrace or implement it.
And I know I have
I love being a legal marketer. However, it has its challenges, which usually revolve around personalities.Several years ago I sat on an airplane, on my way to New York for a department retreat. In mid-flight I instinctively opened up my Blackberry and read an e-mail that just sent me for a loop, and I
The ABA Journal has an article reflecting on what happened to the 150,000 law school grads that never passed the bar.
Turns out that their lives suck for the first five years, but that they eventually bounce back, but never to the degree as their peer:
…Jane Yakowitz, director of a project at UCLA
The summer’s coming to an end on the east coast, and the summer offers aren’t rolling in as they have in the past (law.com subscription required). In California, our summer nights are in full swing for at least another month, but the news, I’m certain, isn’t heart warming for the summer associates.
[youtube=http://www.youtube.com/watch?v=_whyjdt5Qso&hl=en&fs=1&]
Having
When a CMO enters a new law firm, their credibility quotient is ZERO. According to Roberta Montafia, a CMO needs to “be prepared to prove yourself – don’t expect to be accepted by the partners just because they hired you.”
Don’t depend on what transpired in the interviews, the job description or written objectives.
Yesterday’s AmLaw Daily included The Churn: CMO Edition mentioning the arrival of Orrick’s new CMO, Jeanne Sdroulas.
I asked a diverse group of my legal marketing peers (current and former CMOs, consultants, in-house professionals, service providers) what advice they would have for an incoming CMO.
I am so impressed by the incredible insights
Another AmLaw 100 firm, this time #6 White & Case, has announced layoffs. 70 associates and 100 staff. An internal memo was posted by our friends at Above the Law:
As part of its planning for 2009, White & Case LLP is reviewing its global operations against current and anticipated market conditions and
Joining the news of U.S. law firm layoffs that seem to mesmerize us all, I read today how UK firm Howard Kennedy has launched a redundancy campaign within their firm, and they are not alone.
Howard Kennedy has launched a redundancy consultation that could affect up to 20 fee earners.
The 30-day consultation was kicked
I heard through the grapevine that Liz Pava, Pillsbury CMO, has resigned from her position. Her last day is rumored to be May 30th. This resignation follows on the heels of the launch of the new Pillsbury corporate identity package (see earlier post of May 16). Rumor also reports that it was definitely her choice
Well, another CMO has resigned his firm and the hunt is on for his replacement.
Makes me think about all the firms I have interviewed with and those red-flag moments … and a prior firm where I lived through several “interim” CMOs as they interviewed, and interviewed, and interviewed for a permanent CMO, only