In this blog you will find marketing and business development advice primarily from my perspective. I’ll have some guest bloggers with alternative voices, but the main voice here is mine.
I’m reading with interest Nadine Slavitt’s article Overcome Insecurity and Bring in More Business. Most likely because I see myself in many aspects of the article. I know how to dress the part and do my job:
My guess is that for many lawyers, dressing the part is not too difficult — a
As I prepare for the Los Angeles County Bar Association Small Firm and Solo Practitioner Conference, beginning today, I’ve come across some great information and statistics for my presentation, Social Networking for Lawyers: A Roadmap to Success, which I’ll share with the readers of The Legal Watercooler on Thursday.
The panel, which includes
I will be moderating a panel at the Los Angeles County Bar Association’s Second Annual Small Firm and Solo Practitioner Conference, June 24-25.
Social Networking For Lawyers: A Roadmap to Success
Thursday, June 25. 9:15 – 10:30 a.m.
In this interactive session we will explore the buzz surrounding social networking and social media tools
Having been around legal marketing for more than a decade now, I have watched how our firms have tackled diversity and women’s initiatives. The Association of Corporate Counsel is highly vocal on these initiatives, and clients are driving diversity initiatives via the RFP process.
Microsoft made waves last July when it announced the
I might not have learned much in my college statistics class, but I did learn this:
Statistics are for populations, not individuals, in the sense that while they are a guide as to what might happen to us in general, they cannot predict what will happen to you or me as an individual.
Our friends over at The Rainmaking Blog have begun a series, Changing the Rules of the Game (Rules #1 & #2), and I couldn’t agree with them more.
Legal marketing, today, is more strategic than when I arrived on the scene 11 years ago. Back then we never spoke of “business development” or “sales,” but
Michael Zolno had a great comment to a recent post of mine, Law Firm Layoff Tragedy, which I would like to share in its entirety:
I too want to express my condolences to the family and friends of Mr. (Mark) Levy. But I also want to do something else, ask – How did this
I came across a great post today by Jim Hassett, author of “Legal Business Development.”
In his current blog post, Marketing advice for Harvard Law School students (Part 1 of 2), Mr. Hassett lays out the scenario facing current law students, whether they are from Harvard, NYU, UCLA or anywhere else:
Well, the holidays are fast approaching and there seems to be no slowing down of the layoffs. Dechert, Wolf and Drinker are the latest firms to join the ranks.
We can debate from now until the markets recover the callousness of law firm layoffs just days before Christmas, but really, what’s a firm to