Once a major blunder has occurred, can your reputation be saved? With the proper steps, yes, it can. For those of us old enough to remember the Tylenol scare of 1982, we know that a brand can not only recover, but be stronger than ever.

But Tylenol had the luxury of only having to deal

Can you afford to ignore your brand in 2009? What part of your budget is devoted to polishing, nurturing and feeding your law firm’s brand? Whether you are 1 lawyer or 100 lawyers -law firms with diverse practices often have a hard time defining their brand – or so it seems. Are lawyers so independent

Authentic is defined by Dictionary.com as:

  1. not false or copied; genuine; real: an authentic antique.
  2. having the origin supported by unquestionable evidence; authenticated; verified: an authentic document of the Middle Ages; an authentic work of the old master.
  3. entitled to acceptance or belief because of agreement with known facts or experience; reliable; trustworthy: an authentic