Guest post by Noble McIntyre, senior partner and owner of McIntyre Law.
Word of mouth is the original mode of advertising, and it still works today. You may not believe it in this time of television, radio, and especially the Internet. But the success of my firm is a testament to the power
Jayne Navarre once gain asked a poignant question over on the Legal Marketing Association‘s Listserv. Since it is a closed network, I thought I’d bring the question here, along with my comments, to extend the discussion to a broader group of people. In short, when it comes to a law firm’s rebranding campaign, is
Like many legal industry pundits, consultants and visionaries, I am fascinated by what the legal industry might look post-recession.
Industry consultants and firm leaders alike anticipate law
What would a conference in DC be like without a political speaker or two? Now, imagine if those speakers did not share on politics, but on what we love … communications.
James Carville and Mary Matalin hit a home run with the Legal Marketing Association’s audience last Thursday with their keynote address: “Changing How You
Once a major blunder has occurred, can your reputation be saved? With the proper steps, yes, it can. For those of us old enough to remember the Tylenol scare of 1982, we know that a brand can not only recover, but be stronger than ever.
But Tylenol had the luxury of only having to deal
Can you afford to ignore your brand in 2009? What part of your budget is devoted to polishing, nurturing and feeding your law firm’s brand? Whether you are 1 lawyer or 100 lawyers -law firms with diverse practices often have a hard time defining their brand – or so it seems. Are lawyers so independent
Authentic is defined by Dictionary.com as:
- not false or copied; genuine; real: an authentic antique.
- having the origin supported by unquestionable evidence; authenticated; verified: an authentic document of the Middle Ages; an authentic work of the old master.
- entitled to acceptance or belief because of agreement with known facts or experience; reliable; trustworthy: an authentic
How ’bout this for a couple of loaded questions . . . “What is the value of developing a law firm’s brand/identity?” How has the creation of a brand/identity resulted in benefits for your law firm?”
When those questions were posed to the Legal Marketing Association’s listserv last week I expected a hearty debate. I
I just read that Sutherland Asbil and Brennan has shortened their name and rebranded.
shortened their name (I’m a Pillsbury alum for full disclosure). I have to give kudos to Pillsbury for pulling off their new logo. I’m still trying to decide if I like it, but