Skip to content

Menu

Heather Morse logo
HomeAboutSub-MenuBiographyLegal Marketers Extraordinaire on FacebookRecent Articles & Speaking EventsDisclaimerContact
Search
Close
The Legal Watercooler logo

The Legal Watercooler

a place where we can grab a cup of coffee and share in a little bit of industry chat | @heathermorse.bsky.social

ACC Value Challenge

Subscribe to ACC Value Challenge via RSS

Alternative Fees, Blended Rates, Fixed Fees, oh my

By Heather Morse on March 15, 2012
Posted in business development, business of law, Clients

John Byrne and Kristin Sudholz form Drinker Biddle & Reath have fully embraced the ACC Value Challenge into their firm.

  • First alternative fee was a discount. Lawyers still think discounted fees are alternative fees.
  • Clients are looking at many different ways for lawyers/law firms to create values. AFAs are a piece of the puzzle.

…

About Heather Morse

Legal marketer, mom, ’80s music chick, wife to Sports Dude and a couple of adults, culinary Jew. #RamsHouse. Go Dodgers, Lakers, Clippers.

Comments, thoughts, and opinions are my own. 

Stay Connected

RSS Facebook LinkedIn BlueSky

Subscribe by email

Categories

Archives

Latest Posts

  • What’s stopping you from standing up for the rule of law?
  • Should politics be off the table on LinkedIn?
  • It’s time to set aside everything you think you know
  • Has Twitter become a “neighborhood with broken windows”?
  • Law Firms, Get Thy ESG in Order

The Legal Watercooler

Heather Morse logo
RSS Facebook LinkedIn BlueSky
DisclaimerPrivacy Policy

About Heather

Legal marketer, mom, ’80s music chick, wife to Sports Dude and a couple of adults, culinary Jew. #RamsHouse. Go Dodgers, Lakers, Clippers.

Comments, thoughts, and opinions are my own. 

Read More…
Copyright © 2025, Heather Morse, All Rights Reserved.
Law blog design & platform by LexBlog LexBlog Logo