A very interesting conversation is taking place on Kevin O’Keefe’s blog, Real Lawyers have Blogs, and on Twitter (unfortunately, no hashtag to follow) as to whether it is appropriate to use social media as a distribution channel for law firm content.
In the “No” corner is Kevin O’Keefe, blogger extraordinaire to the legal
Bzzzzzzzzzzz. That sound you hear are the wheels spinning in my head. Or is it the bee in my bonnet. Or the new rant I feel coming on about being transparent in our online social networking and social media.
Remember Coolerites, for me, social networking and social media are about getting to know, like and
Every so often I receive a request to post information on The Legal Watercooler about something that would help the person sell something that I wouldn’t even buy.
At other times, I have been asked by close personal friends and colleagues, including people I have only met through social networking tools, particularly Twitter, if
Oh, it’s that time of the year. Budget and marketing plan proposals are being drafted.
My friend, colleague and Legal Watercooler contributor Jayne Navarre published on her Virtual Marketing Officer blog a 2010 Law Firm Marketing Plan that I can highly support.
It’s short, memorable, and something that can be lived, even if tossed into
One of my new soap box rants on the importance of social media and social networking is that it allows clients to get to know, like and trust you BEFORE they ever meet you.
Before a prospective client picks up that phone to take your call, he or she has already formed an opinion about
Reading with interest 3 Geeks and a Law Blog’s Sorry Westlaw and Lexis – The Days of Passing Charges to Clients Are Numbered.
Historically, law firms have passed along all charges to clients, whether it was for a photocopy, a fax (sent or received), mileage, phone calls, and the grand-daddy of them all: online
There’s a legal marketing “guru” out there who loves to bash Twitter. First of all, Twitter isn’t for everyone, but it is an incredibly powerful tool for many others. To completely dismiss a marketing/business development tool because of your personal perceptions, or lack of knowledge, is shortsighted and shows, to me, poor “
People follow you on Twitter not to know what you’re doing at any given moment, but because they are interested in what you are thinking.
While there is no formula for the perfect way to Tweet, I have found that it should be a mix of personal and professional. Use your instinct.
In the morning
Twitter is a great tool some will argue. Twitter is a waste of time others will retort. Both comments are correct.
Over the next three days I’m going to post on how I use Twitter. This is different than how @kevinokeefe, @chrisbrogan, or @ABAJournal uses Twitter. We all find Twitter to be of
On the Legal Marketing Association’s* listserv, LMA Connect, today a comment was posted on what we in the legal marketing industry could learn from Kanye West’s apology on The Jay Leno Show last night for ruining Taylor Swift’s moment at the MTV Video Music Awards.
As LMA Connect is a closed listserv I