Having put in my dues at big law, I have to say I prefer the culture and work at small or mid-sized firms. With the rumors swirling about possible mega-firm mergers (Heller & Baker, Pillsbury & Nixon Peabody), I have to wonder what mergers like these are trying accomplish? Are they looking
This Button’s for You
In the day-to-day life of a legal marketer there always seems to be a battle to fight. Some are worthy of our blood, sweat and frustrations, while others are not. At the end of the day whether or not we go with Pantone 419u or 425u; engrave or off-set print; serve chicken or fish; include
Law Firm Layoffs … More Than Gossip
Another survey, another jpeg for the home page
I’m coming to see all of the surveys and rankings as just notches on the bed post. Look closely at the methodology, the actual numbers, what they choose to use and not use, and you have to wonder: WHY, OH WHY? I’m sure it has nothing to do with advertising.
American Lawyer Magazine, after
I Got My iPhone … But Don’t Try Calling Me
I’d call you to brag about my new iPhone, but it isn’t activated. Probably won’t be until later this afternoon. It looks cool, though.
So here’s the marketing angle. Why is Apple, the brand of brands, having such difficulty in launching a new product … again? Did you not learn anything the last time
Just Because … Coke Sues Coke Zero
Getting ready to head off to a Dodger game and didn’t finish my post for today.
Maybe because I TiVo everything so I can fast-forward through all the commercials, but I don’t remember catching this one:
[youtube=http://www.youtube.com/watch?v=p-s_TAgM2_M]
Short-Sighted Associates
In an eat-what-you-kill law firm culture, associates are the appetizer. They might keep us from starving, but when’s the last time you made a decision where to eat based on the appetizer?
Most associates are viewed as disposable by the big firms and are churned in and out. The leveraging required to make the numbers
One Giant Step for Legal Marketing
Seth Godin in his blog post today questions why, if George Costanza of Seinfeld fame has a Wikipedia page, shouldn’t your brand receive entries? My first reaction: sounds like a good idea to me. After all, I’m a legal marketer, not a lawyer.
I know that several law firms already have Wiki pages, including Latham
I ♥ Martindale-Hubbell + LinkedIn
I just heard the wonderful news that Martindale-Hubbell & LinkedIn have hooked up. Not that kind of hooked up, the good kind that makes legal marketers like me scramble an e-mail out to all of her attorneys gushing about their products.
If you haven’t heard the good news, Martindale.com is now featuring LinkedIn social networking
What’s In A Number?
Dell #1 in Laptops. Splashy headline in the ad on the front page of today’s WSJ. “Dell Laptops named the preferred choice for U.S. businesses,” the ad continues. Says who? The ad doesn’t say. I assume they have some inventory statistic to support that claim. My experience with #1 Dell Laptops was enough to