Once a major blunder has occurred, can your reputation be saved? With the proper steps, yes, it can. For those of us old enough to remember the Tylenol scare of 1982, we know that a brand can not only recover, but be stronger than ever.
But Tylenol had the luxury of only having to deal
I saw a great piece of advice on louisgray.com that I wanted to pass along.
When I talk to brand managers about social media, I recommend three clear steps:
- Understand
- Observe
- Act
They need to understand that your brand is at the mercy of its constituents. And you need to be using monitoring tools to
My name is Heather Milligan and I am a legal marketing geek. My friend @glambert from Three Geeks and a Law Blog has informed me that “geek is the new black,” so I suppose there are worst things in life I could be.
What excites me most about legal marketing is watching the lights come
This week’s newspapers seem to have told the same story, over and over: “another day, another law firm layoff.”
With all the bad news, once in a while we get the opportunity to stop and remember to be grateful for the blessings in our lives (like having a job), and then we get
Another AmLaw 100 firm, this time #6 White & Case, has announced layoffs. 70 associates and 100 staff. An internal memo was posted by our friends at Above the Law:
As part of its planning for 2009, White & Case LLP is reviewing its global operations against current and anticipated market conditions and
Not sure if this post was good timing, or just par for the course in today’s economic climate for our industry, but when I logged on, I saw the link to the White & Case layoff announcement. For anyone who is out there interviewing, please feel free to add me to your list of
In the latest law firm layoffs over the current economic turmoil, White & Case has eliminated 70 lawyers and 100 staff members from its ranks.
Click here for the full article.
In one of his most quoted moments of his career, Steve Martin, in The Jerk, shouted out in glee:
The new phone book’s here! The new phone book’s here! This is the kind of spontaneous publicity I need! My name in print! That really makes somebody! Things are going to start happening to
The Obama’s haven’t even had their official tour of their new home and the bad news just keeps pouring in. Jobs lost in 2008: 1.2 million. Survival Problems: General Motors (GM) and Ford Motor (F). Stocks fall sharply for 2nd day, with Dow down 443 points.
And, for us Californians, it just gets
Like most Americans, I woke up this morning and put on my post-election quarterbacking hat. I have my opinions on what Obama did right, what he needs to do to be successful in his first 90 days, and what he must do to get reelected in 2012. Same thing goes for the Republicans, from John