Having been around legal marketing for more than a decade now, I have watched how our firms have tackled diversity and women’s initiatives. The Association of Corporate Counsel is highly vocal on these initiatives, and clients are driving diversity initiatives via the RFP process.
Microsoft made waves last July when it announced the
Go grab a cup of coffee and enjoy the recruiting video that never made it to the mid-sized firm’s website. You can read about the back-story at On the Record.
Today seems to be the day for an economic reality check. And while some believe that the economic downturn is about to turn around for the legal industry, the legal industry, in reality, is still being hit hard job losses:
The U.S. legal sector shed 1,300 jobs in May, according to statistics released
I might not have learned much in my college statistics class, but I did learn this:
Statistics are for populations, not individuals, in the sense that while they are a guide as to what might happen to us in general, they cannot predict what will happen to you or me as an individual.
Our friends over at The Rainmaking Blog have begun a series, Changing the Rules of the Game (Rules #1 & #2), and I couldn’t agree with them more.
Legal marketing, today, is more strategic than when I arrived on the scene 11 years ago. Back then we never spoke of “business development” or “sales,” but
When a CMO enters a new law firm, their credibility quotient is ZERO. According to Roberta Montafia, a CMO needs to “be prepared to prove yourself – don’t expect to be accepted by the partners just because they hired you.”
Don’t depend on what transpired in the interviews, the job description or written objectives.
Yesterday’s AmLaw Daily included The Churn: CMO Edition mentioning the arrival of Orrick’s new CMO, Jeanne Sdroulas.
I asked a diverse group of my legal marketing peers (current and former CMOs, consultants, in-house professionals, service providers) what advice they would have for an incoming CMO.
I am so impressed by the incredible insights
Today is a big news day, and no one is happy. Prop 8 has been upheld by the California Supreme Court. Sonia Sotomayer has been nominated to the Supreme Court of the United States. Larry Bodine has debased Twitter as a legal marketing tool.
The question of the day over at AmLaw Daily is “How essential is a CMO?” For those of us who have worked for, under, or near a CMO the answer is “depends.”
An essential CMO is a forward thinking, strategic person who will be able to balance the needs of the partnership at a 40,000
On a daily basis I look for inspiration for work, for the blog, for my personal life. However, it’s been hard to find “inspiration” when every article seems to be about law firm layoffs, job deferrals, or withdrawn job offers, with or without a golden parachute.
In the comments section of an