Our friends over at The Rainmaking Blog have begun a series, Changing the Rules of the Game (Rules #1 & #2), and I couldn’t agree with them more.
Legal marketing, today, is more strategic than when I arrived on the scene 11 years ago. Back then we never spoke of “business development” or “sales,” but
When a CMO enters a new law firm, their credibility quotient is ZERO. According to Roberta Montafia, a CMO needs to “be prepared to prove yourself – don’t expect to be accepted by the partners just because they hired you.”
Don’t depend on what transpired in the interviews, the job description or written objectives.
Yesterday’s AmLaw Daily included The Churn: CMO Edition mentioning the arrival of Orrick’s new CMO, Jeanne Sdroulas.
I asked a diverse group of my legal marketing peers (current and former CMOs, consultants, in-house professionals, service providers) what advice they would have for an incoming CMO.
I am so impressed by the incredible insights
Today is a big news day, and no one is happy. Prop 8 has been upheld by the California Supreme Court. Sonia Sotomayer has been nominated to the Supreme Court of the United States. Larry Bodine has debased Twitter as a legal marketing tool.
The question of the day over at AmLaw Daily is “How essential is a CMO?” For those of us who have worked for, under, or near a CMO the answer is “depends.”
An essential CMO is a forward thinking, strategic person who will be able to balance the needs of the partnership at a 40,000
On a daily basis I look for inspiration for work, for the blog, for my personal life. However, it’s been hard to find “inspiration” when every article seems to be about law firm layoffs, job deferrals, or withdrawn job offers, with or without a golden parachute.
In the comments section of an
I have been watching with great interest Brian Cuban’s lead to pressure Facebook to remove the Holocaust denial groups from the site. While I do not have a personal story to share about my relatives perishing in Auschwitz, Bergen-Belsen, Dachau or any of the other camps, I have compassion for the 12
CWL ANNUAL AFFILIATES AND MEMBERS CONFERENCE
After reading in the press about women-bullying-women in the workplace, I thought I’d share a women-supporting-women in their careers conference. (Please note, this is not a shameful plug … I’m not part of the conference agenda).
California Women Lawyers annual Affiliates and Members conference, Maintaining Your Edge in a
In a recent post, Business Unusual in a Down Economy, I wrote about how the current economic conditions provide the right opportunity for law firms, law schools, etc. to introduce paid internships after graduating law school.
Kudos to our friends over at Drinker Biddle! Rather than defer their 37 first-year associates, they are
Michael Zolno had a great comment to a recent post of mine, Law Firm Layoff Tragedy, which I would like to share in its entirety:
I too want to express my condolences to the family and friends of Mr. (Mark) Levy. But I also want to do something else, ask – How did this