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a place where we can grab a cup of coffee and share in a little bit of industry chat | @heathermorse.bsky.social

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I Tweet, what about you?

By Heather Morse on June 24, 2009
Posted in Uncategorized

I came across this post, I Tweet, therefore I am, by Jeffrey Gitomer on Twitter that I found interesting. Take the time to read the whole post, but Jeffrey has great advice on what we should be including in our Tweets:

Here are a few of my ideas for future tweets: (Feel free to

…

LACBA & LegalTech Starting in Los Angeles

By Heather Morse on June 23, 2009
Posted in Uncategorized

As I prepare for the Los Angeles County Bar Association Small Firm and Solo Practitioner Conference, beginning today, I’ve come across some great information and statistics for my presentation, Social Networking for Lawyers: A Roadmap to Success, which I’ll share with the readers of The Legal Watercooler on Thursday.

The panel, which includes…

The Law Firm Associate Apprentice Bandwagon

By Heather Morse on June 23, 2009
Posted in Uncategorized

Another law firms, Howrey, announced this week that they too will begin an apprentice program for their 1st and 2nd year associates.

Starting this fall, Howrey will begin selling recruits on a new program at the firm in which associates will spend their first two years serving as “apprentices” before taking on

…

Just Because … School’s Out for Summer!!

By Heather Morse on June 19, 2009
Posted in Uncategorized

Although I no longer get “summer vacation,” I can sure appreciate it!

[youtube=http://www.youtube.com/watch?v=XbNEOJMGFAo&hl=en&fs=1&]

Social Networking for Lawyers: A Roadmap to Success

By Heather Morse on June 18, 2009
Posted in Uncategorized

I will be moderating a panel at the Los Angeles County Bar Association’s Second Annual Small Firm and Solo Practitioner Conference, June 24-25.

Social Networking For Lawyers: A Roadmap to Success
Thursday, June 25. 9:15 – 10:30 a.m.

In this interactive session we will explore the buzz surrounding social networking and social media tools…

The RFP Glass is Half-Full

By Heather Morse on June 16, 2009
Posted in Uncategorized

Headlines today are blasting: BigLaw Reluctant to Respond to Open Casting Call and Few Large Firms Answer FMC’s Calls for Help.

WARNING: Going Pollyanna on you.

Where’s the fire? What I read in the story, and what I think is incredible, is that the smaller and regional firms have greater opportunities and chances to

…

Regional is the new “Global”

By Heather Morse on June 15, 2009
Posted in Uncategorized

Like many legal industry pundits, consultants and visionaries, I am fascinated by what the legal industry might look post-recession.

According to The Legal Intelligencer’s article, Law Firms Post-Recovery: How They’ll Hire and Whom They’ll Serve, Global will be “Out,” and Regional, smaller will be “In.”

Industry consultants and firm leaders alike anticipate law

…

Another Law Firm Apprentice Program

By Heather Morse on June 14, 2009
Posted in Uncategorized

Whether it’s called an apprentice program, internship or fellowship, another law firm has joined the bandwagon.

Kudo’s to Louisville, Ky.-based Frost Brown Todd for launching their apprentice program.

Rather than raking in a full salary, these apprentices will spend their first 1,000 hours learning on the job at lower pay and under stricter

…

Law Firm’s Diversity Initiative = Discriminatory Policies??

By Heather Morse on June 12, 2009
Posted in Uncategorized

Having been around legal marketing for more than a decade now, I have watched how our firms have tackled diversity and women’s initiatives. The Association of Corporate Counsel is highly vocal on these initiatives, and clients are driving diversity initiatives via the RFP process.

Microsoft made waves last July when it announced the

…

Just Because … Legal recruiting videos should all be this honest

By Heather Morse on June 10, 2009
Posted in Uncategorized

Go grab a cup of coffee and enjoy the recruiting video that never made it to the mid-sized firm’s website. You can read about the back-story at On the Record.

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About Heather Morse

Legal marketer, mom, ’80s music chick, wife to Sports Dude and a couple of adults, culinary Jew. #RamsHouse. Go Dodgers, Lakers, Clippers.

Comments, thoughts, and opinions are my own. 

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About Heather

Legal marketer, mom, ’80s music chick, wife to Sports Dude and a couple of adults, culinary Jew. #RamsHouse. Go Dodgers, Lakers, Clippers.

Comments, thoughts, and opinions are my own. 

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