It’s that time of year.
The invoices and renewals are making their way to my inbox.
I’m going over the 2014 budget and looking to see who’s been naughty or nice.
I have to decide who stays and who goes. Who gets voted off my legal marketing island.
My number one request?
Show me the value!
Why should I renew my subscription, whether for a directory listing, or conference sponsorship? Did I get my $2400, $5000, or $10,000 in value?
Three recent and very real scenarios paint the picture for me.
Scenario 1: Annual association membership, including conference sponsorships at additional financial investment. Annual cost: Big Bucks. ROI: Great potential for new relationship building. Speaking opportunities. This group has the right people, but are we meeting them?? It’s definitely valuable, but expensive. Not too sure, but I need answers.