Those were the words that became the mantra of Paul Tagliabue, former commissioner of the National Football League. He now serves as senior counsel at Covington and Burling, but he recently addressed a large audience at the 20th Annual GC Conference. His message? Get used to, and comfortable with, the changes coming to the profession.

So, I sent an email to 49 of my legal marketing friends inviting them to check out legalwatercooler. Over 10% of my legal marketing friends were OoO, yesterday. As I read each OoOA message I decided that there must be a strategy to these messages. When I mentioned it to Heather M she told me