And these children that you spit on
As they try to change their worlds
Are immune to your consultations
They’re quite aware of what they’re going through

David Bowie, Changes

One thing we can all agree on is that there is never a dull moment when it comes to the economy and the business

Lawyers, for whatever psychological reason you want to ascribe them, don’t like being first. Most legal marketers know this to be true. How often have we been asked by the final decision maker, prior to making that final decision, “who else is doing this?”

In every market, whether geographic or practice-centric, there is a firm

Just like most Americans, the legal industry has been obsessed over the past decade with super-sizing. The AmLaw 100 has super-sized head count, PPEP (profits per equity partner), RPP (revenue per partner), revenue generated, etc.

We’ve already seen the first casualty of the economic downturn with Heller Ehrman’s inability to make it to the altar