patience

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Patience is not a common trait of the legal marketer.

An “inside” joke amongst us is that the code of the attorney is “HURRY. HURRY. HURRY.” Followed by “WAIT. WAIT. WAIT.” And then, “NOW!!”

I wrote here about how patience is a virtue for the legal marketer. How it takes about 18-months to go from…

I’ve said it before, but for some reason I am always surprised when it comes true (again) for me:

On average, I have found that it takes about 18 months for a new legal marketing concept to be introduced before the law firm is ready to embrace or implement it.

And I know I have…