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Marketing Mix

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Don’t Spam Conversations, Elevate the Content

By Heather Morse on March 13, 2013
Posted in business development, marketing me, networking

A couple years ago I started a Facebook group for Legal Marketers Extraordinaire (LME). The group is “secret,” per Facebook’s definition, but open to all legal marketers. However you need to be invited in (leave a message in the comments below if you need an invite).

We’re a mixed bunch: in-house legal marketers, outside consultants,…

The 5 Ps of Legal Marketing Now Includes Pricing

By Heather Morse on February 25, 2013
Posted in business development, business of law, Pricing | Project Management | Process Improvement

As a member of the Legal Marketing Association‘s (LMA) Board of Directors I get the inside scoop to what’s going on in our association. But sometimes I am under the “cone of silence” and can’t say a thing.

I am so excited to officially get to spill the beans on some exciting news: LMA…

Don’t Forget: One of the 4 Ps of Marketing is Price

By Heather Morse on November 9, 2009
Posted in Branding, Graphics & Logos, business development, business of law, MarComm

For those not in the know, the “Marketing Mix” is also known as the 4 Ps of Marketing, which are: Product, Price, Place (distribution) and Promotion. There is chatter about a 5th P – Participation, but that’s not what this post is about.

We’re going to talk a little bit about Price today.…

About Heather Morse

Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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