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Don’t Spam Conversations, Elevate the Content

By Heather Morse on March 13, 2013
Posted in business development, marketing me, networking

A couple years ago I started a Facebook group for Legal Marketers Extraordinaire (LME). The group is “secret,” per Facebook’s definition, but open to all legal marketers. However you need to be invited in (leave a message in the comments below if you need an invite).

We’re a mixed bunch: in-house legal marketers, outside consultants,…

The 5 Ps of Legal Marketing Now Includes Pricing

By Heather Morse on February 25, 2013
Posted in business development, business of law, Pricing | Project Management | Process Improvement

As a member of the Legal Marketing Association‘s (LMA) Board of Directors I get the inside scoop to what’s going on in our association. But sometimes I am under the “cone of silence” and can’t say a thing.

I am so excited to officially get to spill the beans on some exciting news: LMA…

Don’t Forget: One of the 4 Ps of Marketing is Price

By Heather Morse on November 9, 2009
Posted in Branding, Graphics & Logos, business development, business of law, MarComm

For those not in the know, the “Marketing Mix” is also known as the 4 Ps of Marketing, which are: Product, Price, Place (distribution) and Promotion. There is chatter about a 5th P – Participation, but that’s not what this post is about.

We’re going to talk a little bit about Price today.…

About Heather Morse

Legal marketer, mom, ’80s music chick, wife to Sports Dude and a couple of adults, culinary Jew. #RamsHouse. Go Dodgers, Lakers, Clippers.

Comments, thoughts, and opinions are my own. 

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About Heather

Legal marketer, mom, ’80s music chick, wife to Sports Dude and a couple of adults, culinary Jew. #RamsHouse. Go Dodgers, Lakers, Clippers.

Comments, thoughts, and opinions are my own. 

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